It was in the late 1960`s that Ritu Kumar was to become the country`s leading designersof the buildings, garments, fabrics and accessories. Ritu began with hand block printers and two tablets in a small village near Kolkata. She was the first woman to introduce the `boutique` culture in India under the brand name `Ritu`. And in the last 28 years, Ritu`s team of dedicated designers have progressed to produce some of the country`s most exquisite garments and accessories in cotton, silk and leather. This range embraces both traditional textile crafts and the lineage of Indian design.
Her design philosophy is based on the premise that everything founded on a good aesthetic cuts across all borders – be they geographical, cultural or otherwise. This very aesthetic is the factor central to the Indian handwriting which underlies her creations.
India is a fashionable land and the country spread its fashion color on every aspect. It is a great formula by which the whole worlds people returns a good feedback. And all the credit goes to Indian fashion designers. Among the all Ritu Kumaris the most shining personality.
If you are looking to make a real fashion with flaunting designer dress, then the first name that will encounter is that of Ritu Kumar. Though better known as the lady who dresses, Indian beauties, Ritu Kumar is India’s fore most designer and is largely responsible for reviving India’s textileand embroidery heritage. She has boutiques in India’s metros where one can pick her clothes.
The brand “Ritu” has acquired great accolades internationally. The designer has not only restrained her work to the fashion industry, but has also dived into the other sectors that offer luxury to the people. The brand also launched a fragrance by the name “the tree of life”.
In April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. This is a reflection of contemporary trends. ‘LABEL’ caters to modern woman who is independent and confident.
Saif Ali Khan and Kareena Kapoor‘s wedding plans in 2012 are definitely on track and being firmed up by both families. Bebo has been making frequent trips to Delhi, as she’s been getting fitted out for her wedding ensemble. And veteran designer Ritu Kumarhas been chosen to do the honours.
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