Victoria’s Secret was founded in 1972, but the company didn’t really hit its stride until the 1990′s when it began to use hot supermodels to show off its sexy line of lingerie.
Today, Victoria’s Secret is a pop culture phenomenon that has given American women permission to strut, look sexy, and still retain their wholesome “naughty but nice girl” image.
Victoria’s Secret has a flag-ship store in New York City’s Herald Square and 1,000 outlets nationwide, but gets most of its promotion done via their thriving mail order catalog, Victoria’s Secret Direct.
The Victoria’s Secret models dazzled at their annual fashion show in New York City on Wednesday night.
In theory the Victoria’s Secret Fashion Show is all about trying to get people to buy the company’s lingerie. The reality, though, is much different. In most runway shows, audiences can expect one or two show-stopping, jaw-dropping pieces, but for annual Victoria’s Secret’s Fashion Show, just about every model is bound to create a stir.
That’s all there is to it, in the end! Yes, Victoria’s Secret has put a major wheel in motion with each and every Victoria’s Secret Show – a handful of gorgeous girls walking around in lingerie, wearing all sorts of crazy, sweet, daring accessories in a financial seduction game.
Though it was initially (read the 90s) placed near Valentine’s Day, VS Fashion Show has slowly but steadily migrated in Christmas’s cozy proximity. Actually, this year it was a major show for Victoria’s Secret as they celebrated 10 years from their first TV broadcast show! 10 years of gorgeous girls cheerfully walking around in VS lingerie with more and more elaborate accessories. VS Angels,ten of the twenty to forty models to walk for Victoria’s Secret each year, made their debut in 1998.
Last night, Victoria’s Secret hosted its annual fashion show extravaganza at the Armory in NYC filled with beautiful models and rockin’ music to go with it. We were entranced right from the beginning; Candice Swanepoeltook the opening spot walking out in a gorgeous pair of ballet-inspired wings and a thong set, with Angels following in a sexy array of feathered, tutu-embellished ensembles.
The shoes fit. The wings fit. The lingerie fits. It’s showtime! Victoria’s Secret Angels Lily Aldridge, Doutzen Kroes, Lindsay Ellingson, Adriana Lima, Candice Swanepoel, Alessandra Ambrosio, Izabel Goulart, Erin Heatherton, Behati Prinsloo, Chanel Iman and Miranda Kerr give you a sneak peek at what you’ll see on the runway at the final wardrobe (and wing) fittings for the 2011 Victoria’s Secret Fashion Show.
“There are electronic wings, there are things that light up and have remote controls, but luckily mine are butterfly wings that are very easy to walk in,” model Lily Aldridgetold the WSJ before Wednesday’s show. “The most challenging thing I would say is working out. It’s a lot of pressure. There are so many eyes on us with millions and millions of people watching.”
Backstage the mood was hectic as the “angels” prepared for the show. There were tables overflowing with makeup, hair spray, hair extensionsand brushes.The models were clad in shiny pink silk robes pre-show as they prepared their hair and makeup for the runway.
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